100 Thieves has announced a new partnership with car manufacturer Lexus. The deal is set to make Lexus the first luxury auto partner of the esports organisation. Revealed over Twitter, the post stated;
"We're proud to welcome @Lexus as the first luxury auto partner of 100 Thieves!
Since 1989, Lexus has been committed to be the visionary brand that anticipates the future for luxury customers. Honored to have Lexus as the official sponsor of the content house."
This deal also comes off the back of 100T's deal with Gucci that saw the team launch a line-up of luxury apparel with the fashion brand.