Call of Duty League signs a multi-year deal with Aim Lab
As part of the deal, Aim Lab will be introducing a best shot segment during the CDL's broadcast.
Activision has officially signed a multi-year partnership deal with Aim Lab, a move that will see the latter tied to the Call of Duty League as its official first-person training sponsor, and all the presenting sponsor of the Call of Duty Challengers Scouting Series when it launches later this year.
The deal also encompasses a few other areas, including seeing Aim Lab introducing a Best Shot segment in the CDL broadcast, which will show off the best shot from a weekend of games, and to add to this, Aim Lab will also be the presenter of the Call of Duty Challengers Ticker, which will show the results of Challengers games during CDL broadcasts.
The deal is set to start during Major 2 of the 2022 CDL season, and will include various content series that are designed to highlight the events of Challengers and open competition, on top of one which will be hosted by CDL casters and Aim Lab developers and will take a look at the science behind the skill sets used by professional esports stars.
Last of all, Aim Lab will be working with CDL pros so they can share their favourite tracks and playlists on Aim Lab.