Hisense U7K 75"

MiniLED that's actually affordable.

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"75" MiniLED, 144Hz gaming mode, 120Hz native 4K panel, Quantum Dot layer, IMAX mode, Dolby Atmos. There are 512 dimming zones that support HDR10+, HLG, and Hisense says it can handle a maximum of 1000 nits. All sounds pretty good, right?

What's forgotten, however, is the design. It's both right and wrong at the same time. It has an extremely small thing sticking out the bottom, but at the same time, it also has one of the most beautiful table stands I've seen in a long time - but behind the gorgeous industrial curves, there's also an ugly secret: it's quite deep. However, this only applies to the 75" version, as our tester has the same boring T-shaped base as every other TV. Why should we be cheated out of industrial design? If 75" is too small, you can also get it in a 100" model. A nice touch is that the feet can be mounted in two different positions for the benefit of those with narrow TV furniture.

Behind it all is the Hi-View Engine, which takes care of everything that needs to be calculated, whether it's NPU-based or just general colour optimisation or upscaling. Hisense is also good at not being very specific about what and how things are done, but that's probably a trade secret. I don't know if it's the same with other information, but I don't think I've ever met a TV manufacturer that provides as little information on its own product website as Hisense. Even basic things like weight, aerial ratio, ports, power consumption or speaker system are not mentioned. For example, it might be relevant to know that the HDMI ports are half 2.1 and half 2.0b.

Hisense U7K 75"

And it makes sense, because Hisense is one of the very few manufacturers in the world that actually makes the panels themselves, and doesn't just buy them from Samsung or LG (Hisense OLED are actually still panels from LG). This means that you can have a somewhat sharper price - here £1289.00 for a 75", but also that you may be a little more aggressive about your products and how they are precisely put together.

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A little money has also been spent on gaming. There is VRR and ALLM in their Game Mode Pro, but no G-Sync or FreeSync (But it's actually there, it's just not mentioned anywhere, there is FreeSync Premium Pro) - it's probably something to do with licences. I can't quite get a handle on the exact input response, other than it's under 20ms, not great, but not horrible either. The refresh rate here is 144Hz, and I'm assuming that's because the panel has an overclock mode that gets activated along with other gaming features.

As with so many other manufacturers, I ended up running Filmmaker Mode. The colours are generally just more pleasing to the eye and I don't feel like I'm in some kind of surreal hippy art show. Whilst Hisense is very keen on their AI Sports mode and its enhancement of sound in particular, and whilst I appreciate that they've done something specifically to focus on fast movements, I could have done without it. Unsurprisingly, I'm not someone who watches a lot of sports on my TV. That said, I did find some artificial shadows during tennis and ice hockey, and it wasn't quite as fast and smooth as I would expect from a dedicated sports mode.

The user interface is called VIDAA. It looks and works like so many others, and it supports voice command - not that I've ever met anyone who actually used it. On the other hand, it has everything you'd expect and want. It's all reasonably fluid and fast, responding easily and elegantly to remote control presses, though it could do with a design overhaul, it looks like something from my first 26" 720p flat screen of dubious origin.

Hisense U7K 75"
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On paper, there are two speakers and a "subwoofer" - although there's no real information on that, other than that the total output power is 50 watts. That said, it's perhaps one of the best sounding TVs I've heard in a long time, it's almost impressive, but the standard is otherwise pretty poor.

The picture quality is the main thing, and it doesn't disappoint: strong colours, a huge amount of light (the 1000 nits is now only in HDR) and a very reasonable black level. I think we should remember that this is a TV for £1289 and not £2000, and with that in mind, I am quite impressed with the colours, and not least the colour accuracy with good uniformity almost all the way around. There will often be a little deviation between each panel, so you can be unlucky with "cheaper" TVs. Contrast is quite high and there is minimal Halo effect. It's there, but you have to consciously look for it.

The biggest problem with many televisions is that one specific colour is grossly oversaturated compared to the others, that's not the problem. The greyscale nuance shouldn't be underestimated here either. Be aware, however, that you need to sit relatively directly in front of the TV; I found that a skewed angle from the side didn't produce a super optimal picture.

08 Gamereactor UK
8 / 10
overall score
is our network score. What's yours? The network score is the average of every country's score

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