This deal means HEB will appear on the jerseys, but there are also other projects like reusable grocery bags in Texas.
Overwatch League team Houston Outlaws have revealed a new partnership with food retailer HEB, meaning the latter will appear on all home and away jerseys, starting with the first Stage Two matches of the competition this weekend.
The companies will also work together to produce reusable grocery bags for HEB stores in Houston, Austin, and San Antonio, with HEB also being the official food delivery partner of select Outlaws watch parties. Players will be appearing at HEB locations throughout the years as well, providing an opportunity for fans to meet them.
"Our local communities comprise key elements of the Houston Outlaws' identity, and HEB continues to play a major role in supporting the Houston, Austin, and San Antonio markets," said Ryan Musselman, President of Infinite Esports and Entertainment. "Through HEB, we can ensure our players have the proper food and nourishment they need to continue competing at the professional level."
"We are excited to be an official sponsor of the Houston Outlaws," added Cory Basso, HEB Group Vice President of Marketing and Advertising. "Our customers are participating in esports, and we're looking forward to our first esports sponsorship in the Overwatch League."