Gamereactor UK. Watch the latest video game trailers, and interviews from the biggest gaming conventions in the world. Gamereactor uses cookies to ensure that we give you the best browsing experience on our website. If you continue, we'll assume that you are happy with our cookies policy

English
Gamereactor
esports
Overwatch

Houston Outlaws partner with food retailer HEB

This deal means HEB will appear on the jerseys, but there are also other projects like reusable grocery bags in Texas.

Subscribe to our newsletter here!

* Required field
HQ

Overwatch League team Houston Outlaws have revealed a new partnership with food retailer HEB, meaning the latter will appear on all home and away jerseys, starting with the first Stage Two matches of the competition this weekend.

The companies will also work together to produce reusable grocery bags for HEB stores in Houston, Austin, and San Antonio, with HEB also being the official food delivery partner of select Outlaws watch parties. Players will be appearing at HEB locations throughout the years as well, providing an opportunity for fans to meet them.

"Our local communities comprise key elements of the Houston Outlaws' identity, and HEB continues to play a major role in supporting the Houston, Austin, and San Antonio markets," said Ryan Musselman, President of Infinite Esports and Entertainment. "Through HEB, we can ensure our players have the proper food and nourishment they need to continue competing at the professional level."

"We are excited to be an official sponsor of the Houston Outlaws," added Cory Basso, HEB Group Vice President of Marketing and Advertising. "Our customers are participating in esports, and we're looking forward to our first esports sponsorship in the Overwatch League."

Is this a good partnership?

Overwatch
Photo: Overwatch League

Related texts

0
Overwatch for Nintendo SwitchScore

Overwatch for Nintendo Switch

REVIEW. Written by Fabrizia Malgieri

"The opportunity to play Overwatch anywhere, without having to be anchored to a chair or the sofa in your living room, is priceless."

0
OverwatchScore

Overwatch

REVIEW. Written by Rasmus Lund-Hansen

"Overwatch is, without a doubt, the best multiplayer-shooter I've ever had my hands on."



Loading next content