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Kit Kat partners with LA Valiant for Rivalry Weekend

This event is coming in August to host matches and activations as part of the new partnership, including digital and social content.

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Immortals Gaming Club's LA Valiant Overwatch League team has revealed Kit Kat as the official candy sponsor of the team. What's more is that they'll also be official partner of the Kit Kat Rivalry Weekend, taking place on August 24 and 25 at LA Live and featuring activations, events, and Overwatch League matches.

"We are ecstatic to add the Kit Kat brand to the LA Valiant family," said Ari Segal, CEO of IGC. "Kit Kat is a favorite snack to many of our fans and represents the perfect brand to present Overwatch League's first 'Rivalry Weekend,' a celebration of cities, culture, fandom and fun."

Digital and social content will be coming from the partnership as well, but for now you can get involved with the Rivalry Weekend here. Will you be going?

Photo: IGC and Kit Kat

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