It may not be the most tactful thing we've heard, but on the same day that Microsoft made the sad announcement that four studios will be closed, as well as several games while tons of people are fired - they also write via Xbox Wire that we should "feel the burn today" and announced a new controller.
The sad connections aside, it's a controller in the so-called Vapor series, which has a slightly smoke-inspired look. This new model is called Fire Vapor and is described as "inspired by flames, every red and orange color swirl is an expression of blazing fire with a mesmerizing design that's unique to each controller".
Fire Vapor is available for purchase now via the Microsoft Store, and comes with an exclusive dynamic theme that can only be unlocked with the controller.