NAVI enters into multi-year partnership with ByBit

Natus Vincere has announced that it has entered into a new partnership with the cryptocurrency platform ByBit. The deal that is slated to be a multi-year partnership will see ByBit's logo appearing on Navi jerseys, and will also see the pair collaborate on charity initiatives, anti-hate/anti-bullying campaigns, and school and student projects.

The partnership will also include a series of activations that will encourage Navi fans to compete in ByBit's competitive crypto trading competition, World Series of Trading. This activation will see Navi players joining the tournament themselves to compete for a share of the $7.5 million prize pool.

"The COVID-19 pandemic has changed many established conventions in a number of human experiences," said Ben Zhou, co-founder and CEO of Bybit. "Both sports and finance have witnessed the exponential pace of mainstreamization of two new entrants — esports and cryptocurrency."

"We are delighted to connect with one of the most iconic names in esports that provided 86.1 million hours of thrilling entertainment to audiences worldwide in 2020," Zhou continued. "As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports."