The French esports organisation Team Vitality has announced that it has signed a three-year partnership deal with the Danish sportswear brand Hummel. As announced in a press release, we're told that this will see Hummel regarded as Vitality's official apparel partner for the duration, and to mark the occasion, the two will be collaborating on a brand new jersey and set of apparel.
"We are delighted to welcome Hummel as Team Vitality's new equipment supplier for the next three years," said Nicolas Maurer, CEO & Co-founder of Team Vitality. "It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do our best to make 2023 an exceptional year for our players and to make this collaboration shine in the best international competitions."
To add to this, the partnership will also see Team Vitality and Hummel working together on a new campaign called Let's play together, which aims to reflect the values of each of the two organisations. This will be featured in a collection of activations throughout the course of 2023.
There is no word to any financial details relating to the deal.